To create a new positioning for the Affinion European operation and develop a new corporate website to communicate the services and benefits the company can provide businesses with.
Since Affinion's role is to build loyalty between brands and their customers, we developed the positioning 'Active Loyalty'. To explain this we produced an animated video and a more engaging and dynamic website which embraced Affinion's brand values and spoke to both partners and consumers. It also involved a community; a social hub where knowledge exchange could take place.
This site truly embraced the latest innovations in web design. Take a look for yourself www.affinioninternational.co.uk.
You'll see the site rolled out across 9 markets in the coming year! We knew we could rely on the Europeans to have good taste.
To design and develop a website, advertising campaign and collateral for the UK's leading employee benefits company, to encourage HR directors and Finance directors to sign up to this revolutionary benefits scheme.
By nurturing the Asperity brand, we brought it to life. In a crowded market, saturated with 'me too' products, Asperity would now be visually recognised as well as acknowledged for their unique, integrated, innovative approach to employee benefits. Through press and online advertising as well as hard working sales tools, and a true understanding of the challenges facing HR/finance departments in a recession, their consolidated brand and communication messages set them above the rest.
Asperity won three awards for the design of the website which was a huge honour and best 'benefit' to us!
To design and develop an internal employee communications campaign for Asperity clients to maximise scheme engagement in the UK's leading employee benefits scheme.
Apart from learning how to massively save on our shopping, we created a typographic led suite of employee comms templates, all of which were borne out of user insight and an in depth understanding of; the retail market, shopping behaviour and the Reward Gateway benefits platform itself. Clients can tailor the variable aspects of the templates to suit their workforce making the scheme totally user friendly and totally personalised. Almost 400 orders have been placed so far, in fact they are being processed as you read this!
Since the launch of the internal comms programme, scheme engagement has grown significantly, in one case over 13% increase in uptake from employees in a single week. We love it when a plan comes together!
With a revolutionary mosquito bed net set to complete the offering of the Bayer Vector Control division in their battle against Malaria, we were asked to create a new positioning and identity for the division, which was launched at the MIM Conference in Nairobi.
We fused the softer values that this division could offer Africa including educational grants and training programmes, as well as the scientific points of product differentiation, and began to understand that its not enough to save a life but consider the life saved. With this in mind we delivered the positioning 'Life Matters – The New Face of Vector Control' and developed an iconic face visual which was applied across all materials for the exhibition and beyond.
Within Bayer Corporation it came 3rd in the annual marketing awards out of over 800 entrants and our materials have been so well received they have made to the hands of Bill Gates!
To design and produce an animation that would communicate to governmental funding agencies, donors and NGO's alike, how Bayer are helping the Sub Saharan African region in the fight against malaria, and how the launch of LifeNet would complete and compound their effort.
To design and produce an animated video communicating the unique and innovative technology behind LifeNet. Technology that not only makes it the most advanced and sustainable bednet on the market, but more importantly, the most user friendly.
To design and develop product logo's and positioning statements for a range of Bayer cockroach baits alongside campaign visuals to be launched internationally.
Sharing a desire to avoid as many creepy crawlies as possible, we were only too happy to introduce pest control officers to the new, innovative Maxforce product range. We developed a striking and unexpected visual treatment for the Maxforce Fusion and Forte products along with the Maxforce umbrella brand itself, to help cut through the noise of a crowded market place of 'me too' claims. We also translated the material for a European audience and applied the key visual across a range of materials and sales tools.
Winning each pitch one after another, was a proud moment for us and testament to how well each brand package had been received. We are certainly committed to taking on the world of pests one pesticide at a time!
To design and develop product logo's and positioning statements for a range of Bayer cockroach baits alongside campaign visuals to be launched internationally.
Sharing a desire to avoid as many creepy crawlies as possible, we were only too happy to introduce pest control officers to the new, innovative Maxforce product range. We developed a striking and unexpected visual treatment for the Maxforce Fusion and Forte products along with the Maxforce umbrella brand itself, to help cut through the noise of a crowded market place of 'me too' claims. We also translated the material for a European audience and applied the key visual across a range of materials and sales tools.
Winning each pitch one after another, was a proud moment for us and testament to how well each brand package had been received. We are certainly committed to taking on the world of pests one pesticide at a time!
To design and develop product logo's and positioning statements for a range of Bayer cockroach baits alongside campaign visuals to be launched internationally.
Sharing a desire to avoid as many creepy crawlies as possible, we were only too happy to introduce pest control officers to the new, innovative Maxforce product range. We developed a striking and unexpected visual treatment for the Maxforce Fusion and Forte products along with the Maxforce umbrella brand itself, to help cut through the noise of a crowded market place of 'me too' claims. We also translated the material for a European audience and applied the key visual across a range of materials and sales tools.
Winning each pitch one after another, was a proud moment for us and testament to how well each brand package had been received. We are certainly committed to taking on the world of pests one pesticide at a time!
To design and develop a product logo and positioning statement for Valdor, a new herbicide alongside campaign visuals to be launched internationally.
Weeds, so unsightly, so must go! For local authorities and municipalities alike, Valdor gave them the solution for a weed free environment. We used an image of an immaculate backdrop, a backdrop fit to feature in wedding photos, to communicate the impeccable result Valdor can achieve. The visual was taken through the lens of the wedding photographers camera, where the weed free surface is the focus of the image, and where the absence of the weeds speaks volumes for the effectiveness of the product.
Valdor is now firmly planted in the herbicide market and its thriving presence has helped us to secure further pitches for like-minded products. So that's a very green fingered thumbs up!
To develop a campaign tackling mental health discrimination in the workplace for NHS Employers.
We figured that if 1 in 4 people are suffering with mental health issues, then those that look after us; the health service themselves, need to recognise the signs and know where to find support.
So we developed the campaign positioning 'Open Your Mind' and a brand identity, which was used across tactical communication materials. The campaign featured recognisable images from a NHS environment combined with thought provoking messages to help raise the awareness of mental health symptoms and support avenues. We also designed a microsite, which included a system that enabled NHS Trusts to order campaign materials, and handled the campaign's email marketing.
Highly endorsed by all government health departments and backed by the national Time to Change campaign, the initial phase of the campaign was so successful that we are currently developing phase two!
To develop a communication launch programme for the exciting new ale 'Bankers Draft' to the on and off trade sectors.
With the successful launch of the brewers heritage brands under our belts, we boldly ridiculed the banking sector with this, the first ale of the Counter Culture range. We banked on the name of the ale and the visual of a chalked outline of murdered banker outside the Bank of England with the line "I could murder a bankers", resonating with a discontent but humorous public.
The campaign not only secured retail interest and orders, our packaging design won the two awards and also stirred up some powerful PR in the process!
