To design and develop a website for
the UK's leading employee benefits
company
and a supporting employee
comms campaign to maximise scheme engagement.
Apart from learn how to massively save on your shopping, we created the ultimate user friendly website and suite of typographic led employee comms templates, all of which were borne out of user insight and an in depth understanding of the retail market, shopping behaviour and the Reward Gateway benefits platform itself.
We also developed a super fast and easy online ordering system for employee comms, (well there are over 400 clients to service), which enabled us to track the development of the white labelled material on a daily basis.
We won the xxxxxxx award for the website and since the launch of the internal comms campaign, scheme engagement has xxxx (stat about renewals or engagement growth).
To develop a brand identity for a Botswana jewellery brand.
Inspired by the fact all of the jewellery was designed by local designers and that the sale of the product would benefit Botswana; the home of the diamonds, we developed the brand name and logo 'Bostwana Unearthed' as well as in-store collateral and packaging which was displayed in hotels and tourist sites.
With plans to expand the range to other African countries and with the POS materials underway, this is a real gem to work on!
We love a rebrand and this one was a diamond!
From corporate logo design, to corporate standards, to bespoke wooden polished contract packs for the elite sightholders (that's diamond wholesalers to me and you), we gave the business to business arm of the De Beers company, an exciting, modern look and feel. We even got to handle some of these glorious gems in the process.
When the client sends you a cake the size of your desk with their new logo on it, you did good! Success really does taste sweet!
To design and produce training materials and jeweller manuals for the brand ambassadors of the new jewellery line 'Forevermark' launched initially in Asia.
By living and breathing the Forevermark brand we brought it to life. The touch, sound and scent of this luxury brand were meticulously considered in the development of bespoke, bi-lingual training kits including elegant packaging, brochures, training cards, DVD's and jeweller manuals all of which needed to communicate the brand essence to brand ambassadors old and new.
Forevermark jewellers have successfully opened across the globe and our materials continue to bring the brand to life on every shore.
To uniquely differentiate Randstad from other recruitment businesses.
To communicate that unlike other recruitment companies, Randstad understood that on paper people can look the same but on getting to know them be very different. With this in mind we used the idea of identical twins as job candidates. The outdoor and radio campaign, which delivered this idea, also embraced the positioning 'the perfect fit'.
Launched in the Solihull area as a test campaign, results demonstrated a 73% uplift in sales and a 60% increase in awareness of the Randstad brand. This proves that for both Randstad and its candidates, its good to be different!
